brand strategy + program development
smallhold mushroom farm (2019-2024)
digital marketing management:
i managed smallhold’s social media for 4 years and was behind the brand voice and narrative. between 2022 and 2024, i grew smallhold’s instagram audience and engagement from ~30k to 70k followers.
new product launches and campaigns:
as the liason between the marketing and innovation teams, i led and collaborated on new product launches: mushroom pesto, small batch seasonings, dried mushrooms, and merch!
program development:
mushroom education series, cookbook development + launch, retail support + launches, grow kit program, community programming, restaurant partner promotion.
copywriting examples
instagram caption
newsletter copy
blog post copy
creator and brand partnerships management
other influencer partnerships: sophia roe, christina chaey, will edmond, tommy the mushroom man, ana snow, yasmine mei, natasha pickowicz, tara thomas, andrea aliseda, keegan dakkar, woldy reyes, william mullan, phoebe tran, phillip speer, pierce abernathy. sister snacking.
brand partnerships: gotham greens, the standard hotel, mociun, misfits market, coco june, fan fan donuts, wretched flowers, stella mccartney, tart vinegar, masha teas, kreung cambodia, passerbys, public records, ny shuk, haven’s kitchen, seed + mill, follow your heart, recess, brightland, caraway, burlap and barrell, brain dead, yola mezcal, hungry house, brooklyn delhi, omsom.
digital marketing management
content creation
event and production management
smallhold pesto launch party
honey’s, brooklyn
2024
cookie party, 2025
expo west
anaheim, ca
2022
sala lasa kamayan brunch
cdmx, mx
2026
smallhold cookbook launch party
head hi, brooklyn
2021
casa malka pre-launch party
public record’s
2024
recinta: mushroom forage and cooking class
querétaro, mx
2025
product development
other brands: matchabar, matchaful, kin euphorics, ruuts, tipsy lady, drifter spirits, avec, sound tea, daytrip, natalie’s, shelter tea, artzn, la di da, ditto, half past.